Every experience is strategy in action
Combining the power of AI with the empathy of human-centred design.
The result? Strategies people trust, experiences people love, and impact that lasts.
The result? Strategies people trust, experiences people love, and impact that lasts.
CUSTOMER EXPERIENCE
STRATEGY
Drive loyalty and get results with tailored CX strategies designed to delight every customer.
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CUSTOMER EXPERIENCE
STRATEGY
ARTIFICIAL INTELLIGENCE
STRATEGY
Unleash the full potential of your organisation with an AI strategy that will transform your workforce.
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EMPLOYEE EXPERIENCE
STRATEGY
Elevate engagement and performance with EX strategies designed to empower your employees.
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EMPLOYEE EXPERIENCE
STRATEGY
Transforming human experiences
Create experiences your people will remember
Employees, customers and communities thrive when services feel seamless, human, and impactful.
Every experience matters. Experience is the thread that connects strategy to impact, turning ideas into outcomes people trust, value and remember. Great experiences build confidence, improve satisfaction, and deliver real results.
From reimagining services to embedding AI or tackling complex transformation, meaningful change happens when strategies are designed to work in the real world.
Smarter AI, human impact
Artificial Intelligence is reshaping the way we live and work, but technology alone isn’t enough. When guided by purpose, AI strategies create clarity, unlock value, and deliver solutions people believe in.
The real power of AI lies in making experiences better, more human, and more impactful. Insight, creativity and technical know all play a part, and what matters most are the outcomes: stronger trust, greater satisfaction, and strategies that create lasting impact for people and organisations.
The most effective strategies aren’t just written on paper, they’re lived, connected with, and remembered.
Let’s design your next experience, together.
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Read More2003
The year we were founded
600
+
Projects successfully delivered
40
+
Industries served
120
%
Growth over the last 3 years
The Team
Get to know our people
Great experiences start with great people. Our team is passionate about solving challenges and creating meaningful solutions that put people first.
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Jeffrey Tobias
Managing Director
Jeffrey is an accomplished and prominent innovation thought leader and strategist.
Prior to founding The Strategy Group in 2003, Jeffrey’s corporate background includes engaging strategically with large corporates such as ANZ bank, Westpac, Telstra, Woolworths, Cisco, Baker McKenzie, Mirvac, Stryker and Perpetual. He has extensive experience with both state and federal governments in Australia and overseas.
Prior to founding The Strategy Group in 2003, Jeffrey’s corporate background includes engaging strategically with large corporates such as ANZ bank, Westpac, Telstra, Woolworths, Cisco, Baker McKenzie, Mirvac, Stryker and Perpetual. He has extensive experience with both state and federal governments in Australia and overseas.
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Pierre Schaupp
Director
Pierre is an experienced CX and innovation strategist. He has experience creating and embedding customer experience and innovation capabilities within organisations.
Pierre has more than 10 years of experience in business strategy, customer experience and innovation working for major Australian and international organisations in financial services, utilities, the public sector and media.
Pierre has more than 10 years of experience in business strategy, customer experience and innovation working for major Australian and international organisations in financial services, utilities, the public sector and media.
Stacey Morava
Head of Operations
Stacey comes from an entrepreneurial background. Not only has she built many businesses from the ground up, she also can advise businesses to reach their full growth potential.
Stacey’s strength lies within growth and development. She builds strong relationships with her clients, while creating strategic partnerships. Stacey holds a credible reputation within the industry and amongst her peers.
Stacey’s strength lies within growth and development. She builds strong relationships with her clients, while creating strategic partnerships. Stacey holds a credible reputation within the industry and amongst her peers.
Liam Hoffman
Head of AI
Liam has an adaptive, analytical and creative skillset that combines a deep understanding of human psychology with experience design and strategy.
As Head of AI, Liam focuses on leading and developing our AI practice internally, as well as developing client AI strategies and assessments.
Lindsey Rubin
Growth Marketer
Lindsey is a creative, commercially minded marketing professional who blends storytelling with strategy to fuel business growth. She develops compelling content and campaigns that capture attention, drive engagement, and convert interest into measurable results.
Known for her collaborative approach, Lindsey partners across teams to deliver high-impact marketing initiatives, events, and digital experiences that strengthen relationships, amplify brand presence, and achieve ambitious business goals.
Known for her collaborative approach, Lindsey partners across teams to deliver high-impact marketing initiatives, events, and digital experiences that strengthen relationships, amplify brand presence, and achieve ambitious business goals.
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Teresa Savanis
Consulting Intern
As an intern, Tess is a valuable contributor who brings a fresh perspective, a strong work ethic, and a commitment to delivering results.
She takes pride in making a meaningful impact, no matter the scale, and is eager to continue learning, growing, and leading with purpose.
She takes pride in making a meaningful impact, no matter the scale, and is eager to continue learning, growing, and leading with purpose.
Marcus Naoum
Senior Manager
Marcus has extensive experience in innovation, strategy, CX, and EX, which he utilises daily in his work with our clients.
Since he joined in 2021, Marcus is well-placed to develop creative solutions whilst maintaining a deeper business acumen by integrating an empathetic and deconstructive approach to problem solving.
Since he joined in 2021, Marcus is well-placed to develop creative solutions whilst maintaining a deeper business acumen by integrating an empathetic and deconstructive approach to problem solving.
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Nikita Khan
Senior Strategist
Nikita brings a wealth of experience in customer experience consulting, having worked across a range of industries to shape end-to-end strategies.
She has led complex projects from research through to implementation.
She has led complex projects from research through to implementation.
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Sabrina Thomas
Senior Strategist
Sabrina is an experienced human-centred designer dedicated to solving complex problems and creating meaningful, lasting change. She believes that design’s true value lies in its impact.
Her multidisciplinary background in architecture, entrepreneurship, and strategy enables her to bridge the gap between vision and execution, blending creativity with strategic rigour.
Her multidisciplinary background in architecture, entrepreneurship, and strategy enables her to bridge the gap between vision and execution, blending creativity with strategic rigour.
Alycia Wolf
Design Strategist
Alycia has experience in service design and consulting, bringing a creative and pragmatic approach to her role.
Alycia has a human-centric focus, which allows her to immerse herself in problem solving and to find value in diverse contexts. Alycia has a strong skillset in data analysis and transformation and a passion for innovation and consulting.
Alycia has a human-centric focus, which allows her to immerse herself in problem solving and to find value in diverse contexts. Alycia has a strong skillset in data analysis and transformation and a passion for innovation and consulting.
Jana Plumm
Design Strategist
Jana has significant experience customer-centric consulting, with a passion for co-design methodologies and service design.
With a strong sense for storytelling and visual communication, Jana applies these skills as a Design Strategist, combining narrative-guided thinking with human-centred design and strategy to craft meaningful, circular, and customer-centric opportunities.
With a strong sense for storytelling and visual communication, Jana applies these skills as a Design Strategist, combining narrative-guided thinking with human-centred design and strategy to craft meaningful, circular, and customer-centric opportunities.
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Mandy Tandjung
Senior Strategist
Mandy brings extensive experience in innovation and strategy consulting for enterprise clients, specialising in crafting strategic solutions that drive meaningful change for customers.
With a strong foundation in managing complex projects, Mandy excels in facilitating workshops and collaborating with cross-functional teams to elevate customer experience.
With a strong foundation in managing complex projects, Mandy excels in facilitating workshops and collaborating with cross-functional teams to elevate customer experience.
Case Studies
Check out our recent work
Clients
Trusted by 600+ Clients
Testimonials
Don't just take our word for it
“We always enjoy working with The Strategy Group team, they challenge our thinking and are well-researched to ground their views.”
Trevor O’Leary
Head of Agency
"Bolton Clarke are heading on a journey of discovery and mindset shift. Moving away from traditional approaches to new ways of thinking and doing. This cultural shift is not easy, and The Strategy Group is supporting us with training and tools to embed this cultural change in our 10,000+ employees. In parallel they are preparing our innovation team to stand alone and drive the ship forward. Having already exposed the team to techniques ranging from synthesising data, developing business model canvases through to prototyping and testing hypotheses to validate solutions, they are setting us up to support this cultural change and capitalise on building out future innovative solutions. We have come to rely on The Strategy group to be there as a sounding board and key advisor to this team."
Sharon McKinnon
Innovation Manager, Bolton Clarke
"Throughout my time working with The Strategy Group I’ve been impressed by their commitment to developing our capabilities as Design Thinking practitioners. They aren’t afraid to challenge internal assumptions and always pushed us to 'get out of the building' and apply what we learn.”
Joel Wilson
Senior Policy Officer, Department of Primary Industries
“I highly recommend the Strategy Group for their expertise, professionalism, and practical experience in design thinking. They crafted a practical workshop that allowed our Camden Council staff to tackle real and relevant issues. It is evident that The Strategy Group practice design thinking in their everyday approach to work. The facilitator was able to draw on a deep level of expertise and practical experience and was very engaging. The training has left a lasting positive impact on my team, empowering us to tackle challenges with curiosity and confidence.”
Chloe Morris
Manager Corporate Performance and Customer Experience
“The challenge set for us wasn’t easy, but thanks to The Strategy Group we were able to rapidly generate ideas and turn them into real-life solutions that will help young families.”
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Tahn O’Brien
Director, Their Futures Matter
“The Strategy Group’s expertise and knowledge in Design Thinking was instrumental in the success of this project with Calvary Health Care. They have a strong focus on creating winning outcomes for both Telstra and Calvary creating a real ROI for us on the project. I would highly recommend The Strategy Group for any Design Thinking or innovation project.”
Tanya Felton
National General Manager, Health Industry Development, Telstra
“I have been incredibly impressed throughout the journey. Your support, knowledge, and attentiveness (as well as the entire team from TSG) has been undeniable. I had a vision and approach in mind at the beginning – being a highly-collaborative, co-design process to ensure maximum impact and buy-in. I am absolutely confident that we have achieved this.”
Ben Richardson
Team Leader Customer Strategy
"We engaged The Strategy Group to help us develop our Customer Experience Strategy. Through their guidance and expertise we were able to ensure we were starting the project with a clear understanding of what we wanted to achieve and that we had strong buy in from our Executive team. I would not hesitate to recommend The Strategy Group to any organisation seeking to truly partner with an organisation who is willing to listen to your unique needs and design an approach that will ultimately help you reach your desired outcome.”
Laura Taylor
Manager Customer Service
"The combined commitment to innovation and customer centricity demonstrated by Adobe and The Strategy Group is a powerful combination! A privilege to work with such an energised, agile, and capable team with a strong vision for the future.”
Jemma Parsons
Head of Innovation and Strategy APAC, Adobe
FAQ
You’ve got questions, we've got answers
Whether you're exploring customer experience, employee engagement, or AI, we’re here to break it down and help you move forward.
Our values
Ambition
Creativity
Empathy
Authenticity
Ambition
Creativity
Empathy
Authenticity
Ambition
Creativity
Empathy
Authenticity
Ambition
Creativity
Empathy
Authenticity
Ambition
Creativity
Empathy
Authenticity
Ambition
Creativity
Empathy
Authenticity
Ambition
Creativity
Empathy
Authenticity
Ambition
Creativity
Empathy
Authenticity
Ambition
Creativity
Empathy
Authenticity
Ambition
Creativity
Empathy
Authenticity
Ambition
Creativity
Empathy
Authenticity
Ambition
Creativity
Empathy
Authenticity
We exist to transform human experiences.
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contact@thestrategygroup.com.au
(02) 9388 9925
130/20 Spring Street
Bondi Junction
NSW 2022
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