Kleiner Perkins Internet Trends 2011 Report Released

Posted on October 24, 2011 by Jeffrey Tobias in Innovation

Kleiner Perkins Caufield & Byers, the venture capitalist group, regularly releases reports identifying  the companies that are best-placed to exploit changing technologies and consumer habits, as well as providing some very useful data on Internet usage. They have just released their 2011 report – well worth reading. The list was headed by Apple, with a market capitalisation of $373bn and revenues of $76.3bn last year. Google was in second place and is valued at $177bn, based on sales of $29.3bn in 2010. These figures hit $108bn and $34.2bn respectively for Amazon.

Facebook, a privately-owned firm, was given an estimated market capitalisation of $77bn, largely thanks to its 800m members.

Organisations in emerging markets are benefitting from rising web penetration. China’s online audience has grown from 246m users in 2007 to 459m users by the end of 2010, with totals reaching 88m and 42m for India in turn.

Global internet usage now encompasses 2.1bn people, of which half are drawn from the top ten nations in terms of size of internet audience. This group also includes Brazil on 79m, Russia on 60m and Iran on 37m.

Ss penetration currently stands at 42% in Russia, 41% in Brazil, 34% in China, and only 8% in India, considerably behind the global average of 30%, significant room for further expansion remains. According to the report, some 81% of visitors to the top ten global websites – including Google, Facebook, Amazon, Apple and Baidu – are from outside the US.

55% of Twitter traffic between 2008 and 2011 came from mobile gadgets, as did 33% for Facebook. Moreover, 250 firms from Fortune 1,000 launched mobile ad campaigns in September 2011, up from just 25 in July 2010.

The revenues generated through applications and mobile advertising were pegged to reach $12bn this year, up from $700m in 2008. Advertising will account for roughly $4bn in spending.