P&G – Is Innovation Slipping?

Posted on February 20, 2012 by Jeffrey Tobias in Innovation

Interesting post here in the Advertising Age re P&G and its innovation engine. P&G has long been my “pin up company”, especially under AG Lafley, so it is interesting to see its innovation strategy under question.

P&G’s Connect & Develop strategy has produced proven bottom line results. Is it now old hat? Is there better and more clever thinking on the horizon? Or is it just investors hungry for more dividends and greater growth that actually want innovation in P&G’s innovation strategy.

What do you think?