The Kindle Fire – Innovation? Or price discounting?

Posted on September 29, 2011 by Jeffrey Tobias in Innovation

Will be very interesting to see the uptake of the newly announced Kindle Fire.

Today, Amazon introduced an all-new Kindle family: three all-new Kindle e-readers that are smaller, lighter, and more affordable than ever before, and Kindle Fire - a new class of Kindle that brings the same ease-of-use and deep integration of content that helped Kindle re-invent reading - to movies, TV shows, music, magazines, apps, books, games, and more.

“We’ve now reached the magical two-digit price point for Kindle - twice: the new Kindle and Kindle Touch are only $79 and $99. Kindle Touch 3G is the new top of the line e-reader with free 3G – no monthly fees or annual contracts – and is only $149,” said Jeff Bezos, Amazon.com Founder and CEO.

Given the penetration and success of the iPad it will be very interesting to see the uptake – and the price reaction from Apple!

Innovation?