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Dr. Jeffrey Tobias
Managing Director
Jeffrey is an accomplished and prominent innovation thought leader and strategist, drawing expertise from the academic, government, entrepreneurial and corporate worlds.
Prior to founding The Strategy Group in 2003, Jeffrey spent seven years spearheading innovation globally in Cisco’s thought-leadership team. Jeffrey’s corporate background includes engaging strategically with large corporates such as ANZ bank, Westpac, Telstra, Woolworths, Baker McKenzie, Mirvac, Stryker and Perpetual. He has extensive experience with both state and federal governments in Australia and overseas.
Jeffrey is an Adjunct Professor and Fellow at the Australian Graduate School of Business at the University of New South Wales. Jeffrey holds a B.Sc (Hons), University Medal and Ph.D from the University of New South Wales.
Pierre Schaupp
Director
Pierre is a senior CX and innovation strategist. He has in-depth experience creating and embedding customer experience and innovation capabilities within organisations, including new frameworks, tools, talent, governance & funding mechanisms.
Pierre has more than 10 years of experience in business strategy, customer experience and innovation working for major Australian and international organisations in financial services, utilities, the public sector and media.
Pierre is passionate about managing cross-functional teams and reconciling customer desirability with technical feasibility and commercial viability.
Katherine Larish
Head of AI and Founder of InsightWise
Katherine has spent the past decade blending digital intelligence with human intelligence to deliver value for organisations and communities. Previously, Katherine led KPMG’s Smart Cities Practice after completing a Master’s at the University of Oxford.
Katherine worked with all levels of government and a range of private sector players to develop Smart City strategies, implementation roadmaps and viable business cases. Subsequently, she joined me&u, an Australian start-up as the Global Director of Growth, leading the company’s successful launch in the UK and US. Then, after spending a year managing multi-million dollar projects in the NSW Government’s Smart Places team, Katherine joined The Strategy Group as Head of AI and founded and built the start-up InsightWise.
Katherine adopts a human-centred approach to AI, focused on blending the power of people and AI to solve complex problems. InsightWise is an AI-powered research platform turning data into wisdom and generating insights on demand.
Marcus Naoum
Manager
Marcus has extensive experience in innovation, strategy, CX, EX, which he utilises daily in his work with our clients. Since he joined in 2021, Marcus has focused on leading the design and development of strategies, customer journey maps, design-thinking workshops, and innovative frameworks with clients across a wide range of industries to deliver value.
With a diverse educational background, having graduated from the University of New South Wales with both an Architecture and Commerce degree, he is well-placed to develop creative solutions whilst maintaining a deeper business acumen by integrating an empathetic and deconstructive approach to problem solving.
Liam Hoffman
Delivery Manager
Liam has an adaptive, analytical and creative skillset that combines a deep understanding of human psychology with experience design and strategy. He excels at solving complex problems and creatively communicating strategies that deliver valuable, scalable, and desirable experiences for customers and employees, and more efficient and effective processes for organisations.
Specialising in user research, UX, service design and strategy, Liam always approaches engagements with a human-centred design approach and an empathetic mindset. Liam’s depth of experience in qualitative and quantitative research and his eye for creativity and design provide organisations with a robust and pragmatic way to make evidence-based decisions that create lasting change and value.
Poppy Triscott
Senior Strategist
Poppy is passionate about human-centred design and its potential to create huge value for our clients. She has delivered a variety of digital transformation programmes across multiple industries, taking a design-led approach to help businesses create customer-centric experiences and help solve strategic business problems. Her strong communication and storytelling skills enable her to guide clients along the experience strategy journey and engage and empathise with their customers.
Poppy is driven by her interest in human behaviour and psychology to enhance customer experiences and improve people’s lives through digital design. She enjoys employing a curious, creative and people-focused lens to her work to deeply understand our client’s customers and design innovative solutions to meet their needs. Poppy possesses a Bachelor of Science in Psychology from the University of Southampton.
Mandy Tandjung
Senior Strategist
Mandy brings extensive experience in innovation and strategy consulting for enterprise clients. Leveraging a background in management, creative intelligence, and innovation, Mandy specialises in crafting strategic solutions that drive meaningful change for customers and employees alike.
With a strong foundation in managing complex projects, Mandy excels at facilitating workshops and collaborating with cross-functional teams to elevate customer experiences, streamline processes, and enhance employee engagement. She is skilled in translating comprehensive research into actionable insights, aligning business goals with innovative, human-centered strategies across sectors, including healthcare, technology, energy, and government.
Passionate about customer-centric design and process optimisation, Mandy is committed to delivering high-impact solutions that benefit all stakeholders.
Alycia Wolf
Strategist
Alycia has experience in business management and consulting, bringing a creative and pragmatic approach to her role. Having studied design thinking throughout her academic life, her human-centric focus allows her to immerse herself in problem solving and to find value in diverse contexts. Alycia has a strong skillset in data analysis and transformation and a passion for innovation and consulting.
Alycia is experienced in navigating problem areas and creating actionable and feasible solutions, using human centred design methods to reinforce her approach. Her academic background in Business and Creative Intelligence and Innovation has given her unique experience in co-design and solution implementation.
Karen Goodman
Chief Financial Officer
Karen is a Chartered Accountant with over 25 years of experience in tax & management accounting. She brings a wealth of experience from both a commercial and tax perspective, providing strategic leadership in all aspects of financial and business management.
Karen’s strength comes from her ability to apply provide insight, driving key strategies and decisions that maximise company values. She operates as a collaborative partner with the executive team in planning, refining & implementing corporate growth strategies & policies.
Karen has a Bachelor of Commerce (Accounting) from the University of New South Wales.
Stacey Morava
Operations Manager
Stacey comes from an entrepreneurial background. Not only has she built many businesses from the ground up, she also is able to advise businesses to reach their full growth potential.
Stacey’s strength lies within growth and development. She builds strong relationships with her clients, while creating strategic partnerships. Stacey holds a credible reputation within the industry and amongst her peers.
Stacey holds her Cert IV in Small Business Management, Diploma in Business Real Estate Management and a Certificate IV in Marketing Essentials and Public Relations.
Meg Dye
Content Marketing Lead
Meg has eight years of copywriting and marketing experience in both B2C and B2B sectors.
Specialising in thought leadership, Meg thrives in creating pieces that deliver technical insight to the reader. Her extensive experience includes writing for global clients in Europe, Australia, New Zealand, and the USA.
Meg creates and delivers content showcasing The Strategy Group’s true potential.
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