What We Do

We use Innovation Strategy, Customer Strategy, Employee Experience Strategy and Business Strategy to help both corporates and government achieve growth and tangible results

We help organisations increase their capability, culture and performance and find new ways to explore opportunities, tackle challenges and create value for customers.

Traditional strategic thinking needs a drastic refresh. For decades, executives used conventional strategies against known competitors in familiar markets. The Strategy Group helps you to rethink all of this – new competitors, new strategies, new markets.

holding an idea in hands
Introducing your left-brain to your right-brain

Most big businesses rely heavily on left-brain thinking, leaving the right-brain sitting idle. Innovation Strategy brings the two together – using left-brain frameworks to introduce right-brain creativity. Make the most of both hemispheres to get powerful new thinking.

CEO analysing business strategy with managing director
Strategy got you here, innovation will get you there

Strategy and innovation work together. Strategy is about performing today’s business better and innovation is about discovering tomorrow’s business model. You are busy squeezing existing customers, capabilities and cost base. But there’s a new world waiting to be created.

Create an inspiring vision to help innovation flourish

Like every business function, innovation needs some direction to make it a success. Good Innovation Strategy thinks carefully about where to play, how to play and why you are playing so you are innovating in the right areas, the right way and for the right reasons.

At The Strategy Group, we have developed four strategic pillars based on leading innovation methodologies that will transform organisations and accelerate growth, innovation capability and performance.

Orange Cingulate Gyrus representing Design Strategy

INNOVATION Strategy

We offer end to end Innovation Strategy, from front-end innovation to back-end commercialisation. Innovation Strategy helps you develop ideas with your customers firmly at the centre. Design products, services and experiences and solutions to business problems – always with an obsessive customer focus.

Blue Frontal Lobe representing Idea Strategy

Customer Strategy

A customer-centric strategy is critical to the ongoing survival and growth of any business – and the lack of one can leave your organisation at a competitive disadvantage. Ensure your focus is on the customer experience by developing and rolling out a customer-centric strategy that secures sustainable growth and success. 

Pink Temporal Lobe representing Venture Strategy

BUSINESS STRATEGY

Business models are expiring more rapidly and the speed of technological advancement is faster than ever. It is now more important than ever to reimagine your Business Strategy. Our evidence-based end-to-end framework helps organisations overcome the hurdles of transformation through a digital lens and with an agile growth mindset.

Pink Temporal Lobe representing Venture Strategy

Employee Experience

Your human capital has the potential to be a key clear area of differentiation for your organisation . The Strategy Group can create an impactful employee experience strategy which helps you unlock the talent that already exists within and makes the brightest and best in your industry want to come and work for you.

At The Strategy Group, we have developed three innovative strategies based on the latest innovation methodologies that will transform organisations and accelerate innovation capability and performance.

Orange Cingulate Gyrus representing Innovation Strategy

Design Strategy

Businesses often fall in love with ideas without thinking about their customers. Design Strategy helps you develop ideas with your customers firmly at the centre. Design products, services and experiences and solutions to business problems – always with an obsessive customer focus.
Blue Frontal Lobe representing Idea Strategy

Customer Strategy

We partner with you to develop and roll out a customer centric strategy that ensures sustainable growth. We use empathy to see the world through your customers’ eyes and design strategies to address their needs, gains and pains.
Pink Temporal Lobe representing Venture Strategy

Venture Strategy

Corporate entrepreneurship needs a revival. Big businesses have a lot to learn from startups. Venture Strategy is a smart way to help you search for and build new business models. With the mindset of a lean startup, we bring courage, vision and entrepreneurship back into big business.
Circular innovation process diagram
Orange Cingulate Gyrus representing Design Strategy

Innovation Strategy

SOLUTION DESIGN WITH AN OBSESSIVE CUSTOMER FOCUS.

Our proprietary Design Thinking methodology approaches solution design with a new outlook: the outlook of your customer. This process combines ethnographic research, brainstorming, prototype development and testing with real customers. The process is repeated until customers’ problems are solved, their needs met and solutions are designed that deliver tangible impact to your organisation.

design strategy

SOLUTION DESIGN WITH AN OBSESSIVE CUSTOMER FOCUS.

Our proprietary Design Thinking methodology approaches solution design with a new outlook: the outlook of your customer. This process combines ethnographic research, brainstorming, prototype development and testing with real customers. The process is repeated until customers’ problems are solved, their needs met and solutions are designed that deliver tangible impact to your organisation.

Blue Frontal Lobe representing Idea Strategy

Customer strategy

EMPLOYING CUSTOMER EMPATHY TO RE-DESIGN PRODUCTS AND SERVICES.

The power shift from institutions and organisations to consumers has never been more apparent. We partner with you to use empathy to see the world through your customers’ eyes and experience life as they do, developing a bespoke strategy and customer-centric culture.

Customer strategy

EMPLOYING CUSTOMER EMPATHY TO RE-DESIGN PRODUCTS AND SERVICES.

The power shift from institutions and organisations to consumers has never been more apparent. We partner with you to use empathy to see the world through your customers’ eyes and experience life as they do, developing a bespoke strategy and customer-centric culture.

Diagram putting the customer at the centre of your business
Diagram of the design process the prototyping
Pink Temporal Lobe representing Venture Strategy

Business & Digital Strategy

Reimagining your business model through a digital lens and with an agile growth mindset

Business models are expiring more rapidly, and the speed of technological change is accelerating faster than ever. We’ve seen the inevitable disruption technology has caused across all sectors and industries that have opted to stick to the status-quo.

Our end-to-end strategic framework reinforces change through a digital lens and an agile mindset to keep organisations competitive and relevant for the future. The outcome is a bold Business & Digital Strategy that creates long-lasting value for customers and stakeholders and is seamlessly embedded across the whole organisation.

venture strategy

TRANSFORM YOUR BUSINESS MODELS WITH A LEAN MINDSET

Through Venture Strategy, we define a business model to be tested, then systematically validate this model against nine key criteria with customers and in the market by rapidly prototyping ideas, experimenting with customers, receiving feedback and iterating until your organisation is ready to deliver business model transformation

Blue Frontal Lobe representing Idea Strategy

Employee Experience strategy

shape a clear employee experience strategy that truly makes a difference for both employees and business outcomes.

The way employees experience work has become more important than ever before. For too long employee experience was seen as a ‘nice to have’, in part down to a lack of clearly articulated key business outcomes that are dependent on having highly motivated and supported staff.

There is a need to create more agile ways of working, trusting, and empowering employees to manage their competing priorities wisely while ensuring they are delivering on their goals. Through an Employee Experience Strategy, we can start to fortify the foundation of a culture that moves as one.

Customer strategy

EMPLOYING CUSTOMER EMPATHY TO RE-DESIGN PRODUCTS AND SERVICES.

The power shift from institutions and organisations to consumers has never been more apparent. We partner with you to use empathy to see the world through your customers’ eyes and experience life as they do, developing a bespoke strategy and customer-centric culture.

Diagram putting the customer at the centre of your business

CLIENT TESTIMONIALS

Customer-centricity is one of The Strategy Group’s highest values, purposefully demonstrated in every facet of our work. This is what some of our esteemed clients have to say about how we’ve helped their organisations increase innovation capability and create value for their customers.

Orange Cingulate Gyrus representing Innovation Strategy

“The combined commitment to innovation and customer centricity demonstrated by Adobe and The Strategy Group is a powerful combination!

A privilege to work with such an energized, agile and capable team with a strong vision for the future”

Jemma Parsons, Head of Innovation & Strategy, APAC, Adobe

Blue Frontal Lobe representing Idea Strategy

“We invited The Strategy Group into our business to help us deliver some new and exciting concepts to our customers. I am so pleased with the ideas that have come out of the process, particularly Single Herd Milk which has been really popular amongst our customers at our Bondi Westfield store”

Tristan Harris, Co-CEO, Harris Farm Markets

Pink Temporal Lobe representing Venture Strategy

“Throughout my time working with The Strategy Group I’ve been impressed by their commitment to developing our capabilities as Design Thinking practitioners. They aren’t afraid to challenge internal assumptions and always pushed us to “get out of the building” and apply what we learn”

Joel Wilson, Senior Policy Officer, Department of Primary Industries

Orange Cingulate Gyrus representing Innovation Strategy

“TOGA aspires to be at the forefront of innovation in construction. The property development & construction sector has traditionally been slow to embrace change.

We engaged The Strategy Group as a partner to not just build innovation capability but guide us to identify new business avenues to be at the cutting edge of development and construction innovation.”

Fabrizo Perilli, CEO of Toga Development and Construction

Pink Temporal Lobe representing Venture Strategy

“Firstly, “Congratulations” on a very successful research that was conducted by the team on an extremely important and complex topic. We acknowledge that it was not an easy task on various levels, from recruiting the right respondents for interviews, surgical observations to covering various cities and still managing the timelines. I would like to say that you all should be proud that you are such a “Talented Team” and that the experience truly reflect in your work. It was really a pleasure working with the team and look forward to partnering again.”

Senior R&D, Stryker

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