Author name: Jeffrey Tobias

Jeffrey Tobias, Managing Director of The Strategy Group, explains design strategy- the proprietary strategic methodology adapted from design thinking to fit the corporate and government world.

Scentre Group is one of the world’s leading shopping centre companies with retail destinations operating under the Westfield brand. The Strategy Group designed a Venture Strategy program called Incubation Scentre, taking three top best ideas from conception through to market validation in just 6 weeks.

What is a customer strategy? Jeffrey Tobias explains how an ‘outside in’ strategy should come from the customer’s perspective, not from the internal goals of the organisation.

This 90 second animated explainer video describes how an Australian supermarket chain used the design thinking methodology to empathise with customers and create unexpected experiences in-store to keep them coming back.

This 90 second animated explainer video describes the design thinking methodology, how it’s used to innovate and what it’s benefits and applications are.