Why you need to reframe you customer strategy in a world of digital disruption – And how you can do it

Why you need to reframe you customer strategy in a world of digital disruption – And how you can do it

 Why you need to reframe your customer strategy in a world of digital disruption – And how you can do it   The conventional values that were used to label customer needs no longer apply in today’s global market. Advancing technologies are powering customer...
Chat-bots: The Intersection of Digital Disruption and Customer Experience

Chat-bots: The Intersection of Digital Disruption and Customer Experience

Chat-Bots: The Intersection of Digital Disruption and Customer Experience   Whenever we visit a website that has been updated in at least the last 5 years, more often than not the site will have a chat-bot feature welcoming you to the site, offering assistance...
Why Culture is the Key to Digital Transformation Success in 2021

Why Culture is the Key to Digital Transformation Success in 2021

WHY CULTURE IS THE KEY TO DIGITAL TRANSFORMATION SUCCESS IN 2021   2020 was the year of digital transformation (DT). Whether that be through choice or necessity, DT investments and digitally enabled portfolios in 2020 were accelerated by seven years compared to...
Is the future of the digital experience really human-centred?

Is the future of the digital experience really human-centred?

Is the future of the digital experience really human-centred? Think about how many times you’ve had to register for an online account that you’ve only used once to pounce on a promotion. Think about how many times you’ve been forced to accept cookies on a website you...