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Innovation Strategy Blue Icon

Innovation

strategy

CX

strategy

EX

strategy

AI

strategy

Author name: Poppy Triscott

Poppy is passionate about human-centred design and its potential to create huge value for our clients. She has delivered a variety of digital transformation programmes across multiple industries, taking a design-led approach to help businesses create customer-centric experiences and help solve strategic business problems. Her strong communication and storytelling skills enable her to guide clients along the experience strategy journey and engage and empathise with their customers. Poppy began her career in London as an analyst at Cognizant before moving into the design world at US-based creative agency Wongdoody, and subsequently Accenture Interactive. She brings her 6+ years of professional experience to help The Strategy Group’s clients define their customer experience strategy and reach their strategic goals. Poppy is driven by her interest in human behaviour and psychology to enhance customer experiences and improve people’s lives through digital design. She enjoys employing a curious, creative and people-focused lens to her work to deeply understand our client’s customers and design innovative solutions to meet their needs. Poppy possesses a Bachelor of Science in Psychology from the University of Southampton.

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