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Author name: Pratima Kalmadi

Pratima has a background in Design Strategy, User Research, Innovation Management and Service Design with industry experience of over 12 years in both the public and private sectors. As a Design practitioner, thinker and doer, she has conducted extensive research, developed design strategies and directed the creation of concepts through a deep understanding of insight generation. Her work is often driven by problem-solving, strategic thinking and systems diagnostics with a keen interest in a process driven approach to innovation. She takes a holistic view to integrate human, design, and business needs.

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