Author name: Yvonne Brennan

Yvonne is an insight led innovation specialist with a particular focus on business and innovation strategy in front end innovation and back end commercialisation. She has pioneered creative problem solving techniques and consumer centric programs as well as fuelled in excess of $50 mil. in first year launch. She injects creativity to crack complex problems and uses The Creative Detour and Design Thinking lens to deliver unique solutions. Yvonne’s career expands FMCG, food, retail, finance, healthcare and government, providing different perspectives to industry problems. She believes that creativity together with consumer insights are the success recipe to drive expansive growth opportunities.