business model canvas

The Business Model Canvas is a framework to help plan business innovation models that address the needs of all of your customer segments.

The traditional approach to planning for the next financial year is to develop a business plan. However, smart companies around the world use this Business Model Strategy Canvas instead.

Download your printable Business Model Canvas template now by filling out the form below.

  • This field is for validation purposes and should be left unchanged.
This image shows the front of the Strategy Group Free Business Model Canvas Template

How to use the template for business model canvas 

Complete the canvas with your business model as it is today. Then populate another copy in line with your vision for 3 years from now, including your key activites. Use the guidance points on the business model canvas and the completed Amazon example below.

  1. Print the blank canvas and instructions (A3 ideally)
  2. Get together with your team
  3. Start with the Value Proposition box in the blue section. Define your value proposition for each of your customer segments and how it addresses and meets their:
  4. Jobs to be done (tasks and problems to solve)
  5. Pains (frustrations and risks)
  6. Gains (positive outcomes & benefits from completing their ‘jobs to be done’)
  7. Fill in the remaining boxes on the right-side (Customer Relationships, Customer Segments and Channels) these sections give you the elements that assess the desirability of your offering. Do your customers want it?
  8. Fill in the boxes on the left-side (Key Partners, Activities, Resources and Value Proposition) to work out if your model is feasible. Is it feasible?
  9. Fill in the bottom two boxes – Cost Structure and Revenue Streams – these will ensure the viability of your offerings – a sanity check. Is it viable?
  10. Finally, consider how you could validate or invalidate your assumptions using experiments. Could you build and test a prototype? Or test interest online using landing pages?

Guidance on completing the business model canvas

This image shows an example of a completed Free Business Model Canvas Template

Example of a completed business model canvas 

This image shows Amazon's theoretical example completed Free Business Model Canvas Template

More Innovation Resources

Contact us

  • This field is for validation purposes and should be left unchanged.
Share This