Business Strategy
The Forgotten Innovation that is Costing us Millions
Behind the ‘cutting-edge’ company and down the innovation chain are thousands of innovators that are often taken for granted
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Customer Experience
Explore how to elevate every interaction your clients have with your business. Our articles shed light on best practices, innovative approaches, and real-world examples that aim to transform your customer journey into a memorable experience. Interested in our Customer Experience Strategy services? Contact Us
Business Model Innovation
Webinar: Empathy, Trust, Competence: Have our government leaders failed us?
Empathy, Trust, Competence: Have our leaders failed us?
Business Strategy
6 Steps to Optimise Your Customer Experience (CX)
Customer-centric organizations are 60% more profitable than product-centric organizations. Here’s a step-by-step guide for improving your CX.
Business Strategy
Why you need to reframe you customer strategy in a world of digital disruption – And how you can do it
Find out why it is critical that organisations adapt and re-frame their customer strategy in a world of constant digital disruption, and how you can do it.
Business Model Innovation
Is the future of the digital experience really human-centred?
Learn about the rapidly changing future of the human centred digital experience, and what it means for the digital strategy of tomorrow.
agile practices
Crafting a Customer Strategy for Market Entry and Growth
Discover how The Strategy Group uncovered the cultural barriers to mask-wearing by partnering with a leading mask manufacturer and developing a customer strategy for market entry under the stress of a rapidly changing economy.
business
Showing Empathy Towards Customers In The Wake of COVID-19
Customer empathy has never been more important. Here’s 5 tips for displaying empathy towards customers in the wake of COVID-19.
alex osborn
Creative Innovation – Design-led Thinking
Everyone gets really excited when they hear the words creative innovation but few really understand that it has emotional appeal and meaning. At its heart, it’s about understanding consumer behaviour and unlocking the insight
Design solutions that shatter assumptions, delight customers, and define growth possibilities sustainably
