The Challenge
Blacktown City is the largest Council in NSW, with a high-growth trajectory positioning it to remain at the top spot in the future. To exceptionally serve its community, Blacktown City Council requires a future-fit, talented, diverse workforce that can be agile in the face of the changing demands of a rapidly growing city.
Blacktown Council engaged The Strategy Group to identify its unique Employee Value Proposition (EVP) and develop an actionable EVP framework to recognise key needs and ultimately optimise employee satisfaction and retention.
The Approach
Developing an EVP framework and subsequent opportunities through extensive research and co-design workshops
The Strategy Group developed the EVP framework and subsequent opportunities through extensive research and co-design workshops. The research methods included leadership workshop, thorough document reviews, desktop research and executive interviews. After developing the EVP framework from the research findings, we validated it in a series of collaborative co-design workshops with employees. Key opportunities were also identified for each employee persona to address their specific needs and aspirations.
The EVP framework and opportunities were formed for and with Blacktown City Council employees by putting them at the centre of our design process.
Outcomes
A clearly defined path to attract and retain the best talent and become the best council in Australia
The EVP framework defines and sets the expectations for the unique working experience provided by the Council, consisting of six key elements of value. The framework will shape the values, culture and environment Blacktown City Council must deliver to be in line with employees’ needs and expectations.
From the research and development of the EVP framework, The Strategy Group identified key short-term and long-term opportunities for each element of the framework linked to four distinct personas of employees identified within the Council.
Blacktown City Council now has a robust EVP framework and a clearly-defined path ahead with the opportunities to be able to attract and retain the best talent and become the best council to work for in Australia.
