THE CHALLENGE
The Strategy Group facilitated a full-day Design Thinking training workshop to upskill the Customer Experience and People & Culture teams at Camden Council on design thinking methodologies, tools and frameworks.
The aim of the training session was to empower participants in the session to leverage design thinking methodologies and act as practitioners within the Council.
THE APPROACH
Deliver a tailored training program with content and activities to explore the use of Design Thinking methodologies, tools and general knowledge.
Our approach focused on empathising the importance of placing the customer at the centre of work conducted by the Customer Experience and People & Culture teams by adopting Design Thinking practices. Throughout the day, participants completed a number of collaborative exercises, tailored to the context of Camden Council, where they could learn and understand how different frameworks and tools can be leveraged to deliver successful outcomes for their customers/stakeholders.
Workshop contents included:
- Introduction to Design Thinking
- Strategy from the inside-out vs outside-in
- Scoping problems
- Empathising with the customer
- Defining the problem to be solved
- Ideating, prioritising and fleshing out solutions
- Experimenting and testing solutions.
OUTCOMES
“I highly recommend the Strategy Group for their expertise, professionalism, and practical experience in design thinking. They crafted a practical workshop that allowed our Camden Council staff to tackle real and relevant issues. It is evident that The Strategy Group practice design thinking in their everyday approach to work. The facilitator was able to draw on a deep level of expertise and practical experience and was very engaging. The training has left a lasting positive impact on my team, empowering us to tackle challenges with curiosity and confidence.”
– Chloe Morris, Manager Corporate Performance and Customer Experience
Participants were equipped with a deep theoretical and practical understanding of the fundamentals of Design Thinking methodology.
Throughout the full-day workshop, participants were equipped with the following:
- Ability to apply Design Thinking practices to solve problems
- Understanding the difference between inside-out and outside-in thinking
- Scoping problems and defining them clearly
- Developing empathy with the customer
- Ideating, prioritising, and fleshing out solutions
- Experimenting and testing solutions to ensure success
- Knowledge of different frameworks and tools that can be leveraged to deliver successful outcomes for customers/stakeholders such as Empathy Mapping, Affinity Mapping, Concept Canvas, Storyboarding
