THE CHALLENGE
Stryker Global Technology R&D Centre (SGTC) had a strong focus on accelerating innovation and product development across all markets. They were eager to explore the rapidly evolving Smart Healthcare Technology space, which integrates digital tech into healthcare to enhance patient experience and outcomes.
Smart Healthcare Technology is a major growth opportunity for Stryker globally, and The Centre sought to conduct a thorough scan of key global markets to identify how they could win in that space.
THE APPROACH
New opportunities in the technology space and clear strategic direction
The Strategy Group partnered with Stryker to identify new and emerging technologies by conducting a comprehensive market scan. Drawing on our expertise in the healthcare sector and our extensive experience working with technology clients, our approach involved analysing key industry trends, market dynamics, and growth projections to uncover key opportunities.
We conducted a rigorous assessment of emerging technologies, evaluating their uniqueness and potential market impact. This involved an in-depth analysis of insights, research, and publications from nearly 40 start-ups and universities at the forefront of healthtech innovation, ensuring a comprehensive understanding of the evolving landscape. We examined a range of data sources, including industry reports, competitor activity, and investment trends, to map out areas of innovation and technological advancement. Using these insights, we developed a clear, evidence-based view of the opportunities available to Stryker. We highlighted key market shifts and growth areas among all of the technologies we identified, enabling Stryker to make informed, strategic decisions.
Throughout the process, we worked as an extension of Stryker’s team, ensuring our findings aligned with their business priorities. By delivering actionable, data-driven insights, we equipped Stryker with the knowledge to confidently navigate the evolving technology landscape and capitalise on emerging opportunities.
OUTCOMES
New opportunities in the technology space and clear strategic direction.
Our research equipped Stryker with the insights needed to pursue strategic partnerships with cutting-edge healthcare technology innovators. Key outcomes included:
- Connections to healthtech innovations: we facilitated connections between Stryker and nearly 40 cutting-edge start-ups and universities developing next-generation healthtech solutions.
- Clarity on market opportunities: our analysis highlighted the most promising opportunities across geographic markets and smart technology solutions, prioritising their relevance and impact against Stryker’s criteria.
- Identification of industry leaders: we pinpointed key players driving innovation, including potential acquisition targets and strategic partners.
