THE CHALLENGE
Zurich Australia were seeking to transform the way they engaged with customers and become a leader in creative positive communications across the insurance life-cycle.
Zurich held a ’Hack Week’ for senior leaders to create a plan and a prototype to roll out across our business in response the the problem statement: ‘How do we make it easier internally to communicate to our customers?’
THE APPROACH
Developing a prototype to roll out across Zurich Australia by leveraging AI to transform customer engagement
As Zurich Australia sought to drive innovation and maintain its competitive edge in the rapidly evolving insurance landscape, the organisation strategically partnered with The Strategy Group to launch its Hack Week with a transformative design thinking workshop.
This meticulously crafted session was designed to do more than simply train employees—it was a deliberate intervention to reshape the company’s approach to problem-solving, customer value creation, and technological adaptation.
OUTCOMES
A training session guiding leaders on how to break down a problem statement and harness the power of AI
The Strategy Group ran a training session at the start of Zurich Australia’s ‘Hack Week’ which comprised:
- Understanding of the design thinking methodology
- Step by step guide to breaking down a high-level problem statement
- Process for rapid experimentation
- Deep dive into the potential of GenAI
- GenAI risks and ethics
- GenAI use cases and demonstrations.
The leadership of Zurich Australia put this training into practice in the development of prototypes which they presented to the CEO at the conclusion of ‘Hack Week’.
