Proof That Boredom Sparks Creativity
A recent Harvard Business Review Post by David Barkhus cites two research studies which show that boredom actually sparks creativity. Certainly, space and the ability to think for oneself gives you permission to be creative. Perhaps boredom does the same?
In the first paper, researchers Sandi Mann and Rebekah Cadman, both at the University of Central Lancashire, explained the creativity-boosting power of boredom in two rounds of studies. In both rounds, participants were either assigned the boring task of copying numbers from a phone book or assigned to a control group, which skipped the phone book assignment. All participants were then asked to generate as many uses as they could for a pair of plastic cups. This is a common test of divergent thinking—a vital element for creative output that concerns ones ability to generate lots of ideas. Mann and Cadman found that the participants who had intentionally led to boredom through the phone book task had generated significantly more uses for the pair of plastic cups.
Next, Mann and Cadman wanted to see what would happen when they really bored people out of their minds. So, in a second round of their study, they created three groups—one control group, one phone-number-copying group, and a third group given the even duller task of simply reading the phone book. All three groups completed another task requiring creativity. In this case, the most bored group – the completely passive group of phone-book-readers – scored as the most creative, even out-scoring those assigned to the same phone book copying task from the first study. The findings suggest that boredom felt during passive activities, liking reading reports or attending tedious meetings, heightens the “daydreaming effect” on creativity—the more passive the boredom, the more likely the daydreaming and the more creative you could be afterward.
In another paper, this one from Karen Gasper and Brianna Middlewood at Penn State University, founding a similar effect using a different mundane task and a different type of creativity test. In their study, Gasper and Middlewood assigned participants to watch a video clip designed to “prime” participants by eliciting feelings of relaxation, elatement, distress, or boredom—depending on which video was watched. (Participants were told, however, that the clip was random.) They then had their subjects take what’s known as a remote associates test, where participants are given three seemingly unrelated words (for example: string, cottage, and goat) and asked to think of a fourth word that links the three (in this example: cheese). Remote associates tests are commonly used to measure convergent thinking, a different but complimentary element of the creative process that concerns ones ability to figure out the single, correct idea for a situation.
Just as in the Mann and Cadman study, participants in the bored category of this study outperformed the participants in the other three categories. Gasper and Middlewood suggest that boredom boosts creativity because of how people prefer to alleviate it. Boredom, they suggest, motivates people to approach new and rewarding activities. In other words, an idle mind will seek a toy. (Anyone who has taken a long car ride with a young child has surely experienced some version of this phenomenon.)
Taken together, these studies suggest that the boredom so commonly felt at work could actually be leveraged to help us get our work done better…or at least get work that requires creativity done better. When we need to dream up new projects or programs (divergent thinking), perhaps we should start by spending some focused time on humdrum activities such as answering emails, making copies, or entering data. Afterward, as in the Mann and Cadman study, we may be better able to think up more (and more creative) possibilities to explore.
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Managing Director, The Strategy Group
Dr Tobias is an accomplished innovation consultant and entrepreneurship strategist, drawing expertise from the academic, entrepreneurial and corporate worlds. Jeffrey’s commercial and business experience is particularly focussed on lean startup, design thinking and leadership. Prior to The Strategy Group, Jeffrey was Cisco’s Global Lead for Innovation in the Internet Business Solutions Group helping Fortune Global 500 companies improve customer experience and grow revenue by transforming how they do business.
Jeffrey is a professor of innovation and entrepreneurship teaching MBA students at the Australian Graduate School of Business at the University of New South Wales. An active angel investor, Jeffrey is on the board of various well known startups. Jeffrey’s corporate background includes leading global innovation strategy at Cisco, working with large corporates such as Adobe, Westpac, Telstra, Woolworths, and Perpetual.
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