THE CHALLENGE
The Strategy Group worked with students from the Creative Intelligence and Innovation degree to solve complex industry problems. Over the course of a semester, a group of students worked with The Strategy Group to develop solutions for current business challenges, applying design thinking and innovation methodologies to create practical, forward-thinking recommendations.
THE APPROACH
Collaborating with students from the Creative Intelligence and Innovation Degree at UTS.
As part of the Bachelor of Creative Intelligence and Innovation degree, over 200 students collaborate with dozens of industry partners to tackle leading-edge challenges in their fields. Across a 12-week semester, we engage with a small group of BCII students, presenting a problem space and guiding them through a co-design process that blends their design thinking expertise with our own industry experience.
Throughout the program, students iterate their ideas through regular presentations and feedback sessions, refining their solutions into compelling final proposals. This collaboration is more than just an academic exercise—it’s a dynamic exchange of ideas, where students gain real-world insights, and we benefit from fresh, innovative perspectives on industry challenges.
The Strategy Group has engaged in this process for 3 consecutive years, focusing on various topics including using AI tools in projects, expanding into the retail sector, and redefining human roles to adapt to AI-driven environments.
OUTCOMES
The collaboration has been mutually valuable, delivering meaningful benefits for both students and The Strategy Group.
For students, it offers hands-on experience tackling real-world challenges, applying design thinking in a professional context, and gaining insights into business innovation. They refine problem-solving, communication, and collaboration skills while building confidence in presenting ideas to industry professionals.
For The Strategy Group, working with BCII students brings fresh perspectives, exposing us to novel approaches and creative thinking that challenge traditional industry views. Their innovative solutions spark new opportunities, contributing to broader discussions on the future of work and innovation while reinforcing our commitment to staying ahead of industry trends.
