THE CHALLENGE
The Strategy Group engaged with Stryker’s Neurovascular division to explore common themes, similarities and differences in the neurovascular space across Asia-Pacific geographies. The aim of the project was to understand the needs, motivations, drivers and barriers of Neurovascular interventionalists to inform Stryker of the end-to-end specialist journey, and to identify strategic opportunities that Stryker could address at a regional level.
THE APPROACH
Uncovering opportunities to create value for specialists and patients through a human-centred lens.
The Strategy Group utilised a human-centred approach to conduct empathetic research with neurovascular specialists and hemorrhagic stroke patients across India and Australia. In-depth interviews were employed to help understand and empathise with the needs, motivations, behaviours, drivers, and barriers of specialists and patients in each geography. The data gathered was iteratively themed and collaboratively mapped in workshops with Stryker to co-create and generate meaningful insights about specialists and patients end-to-end experience, revealing the gaps, highs and lows that Stryker could address and exploit.
The collaborative human-centred design approach to the research helped yield a number of country-specific and regional opportunities areas where Stryker could create value and inform a strategic direction for growth and innovation.
OUTCOMES
Helping Stryker identify key regional opportunities and a strategic direction for growth.
The Strategy Group co-created country-specific and regional deliverables for Stryker that were tangible and actionable for the strategic direction of the APAC Neurovascular division.
The deliverable outcomes for Stryker were detailed customer journey maps, critical insights, key similarities and differences, valuable opportunity areas and actionable recommendations.
